For example, let's say we want to track age and gender from Facebook campaigns.
We can add 2 custom variables to the Facebook traffic source in Thrive, like this:
Then, if you look into a Facebook campaign on Thrive, your Facebook campaign URL would have updated to something like the following:
So the variables you see at the end &campid=&creaid=&age=&gender= you can put a value for each of them for each campaign or ad if you like.
If you don't need to track Facebook campaign ID or creative ID, then we can just do it for age and gender for now, as an example.
So, if you were creating a campaign in Facebook for male 20-30, then the campaign URL you would use for that campaign is:
For a different campaign, the URL would include a different age and gender.
That's it! Once the data starts coming in, you would be able to see the breakdown in your campaign in Thrive on the Other Variables tab in that campaign.
Unfortunately, in cases like Facebook where not all the data you want can be automatically passed by a token, this is the only way to accomplish this.