By default, Thrive will log conversions into stats when the conversion happens.
This means that if a click happened at 11pm Friday night, but the click doesn't log a conversion until 1am Saturday morning, the conversion will be counted for Saturday, even though the click happened on Friday.
Thrive by default logs the events as they happen, which we believe is a much more accurate way of looking at the data as this data will line up more with reporting by your advertiser.
If you wanted to instead count conversions and log it in stats for when the click happened (in this case, tell Thrive to log the conversion also at 11pm Friday night), then you can go into Options > Settings in Thrive, and enable this:
Please sign in to leave a comment.