Thrive allows you to not only handle your tracking, but also your redirection needs, all under one roof!
This is a feature we introduced early in ThriveTracker’s development and it has been a smash hit for our users every since. With this in play, you have the option to dictate your audience using data that’s gathered on users when they click into your campaign.
Bots sending clicks through your traffic source and working your budget up? Clear it out in a hurry by using the rule for “Known Bots” or “Known Bot Hosts/ISPs”.
Are you seeing that conversion rates for Samsung devices are down in the UK? No problem, just create a redirect rule and leave them out of your campaign funnel going forward.
Outdated Chrome browsers giving your audience issues? You choose where to draw the line in the sand, and the audience never knows the difference.
If the user qualifies for your campaign, they’ll enter your campaign funnel and continue forward towards becoming a conversion on your offer. If they don’t qualify, based on any one of your redirect rules in place, they’ll be redirected to a destination URL of your choice. Just a suggestion, maybe send them to another landing page you have, with the Landing Page Pixel present, and send them through a campaign of yours that you can always depend on.
Setting up a New Filter/Redirect
Creating Your Filter
You have the ability to set up a filter to redirect any unwanted traffic. You can can set up a filter based on any of the below types:
As an example, we want to filter out any UK traffic and redirect it to a designated redirect page.
We've selected Country as our type.
The filter is enabled.
You could enable bot traffic if that is what you were looking to filter out, but we left that as turned off for this one.
The redirect page is turned on and our redirect page URL entered in. Any UK traffic that comes in should then be sent here.
If setting multiple rules, you can adjust the priority level for each.
Setting the Rule Criteria
Next, let's set up our Criteria. This is where you will select what specifically you want to filter out and redirect. In our case, that would be United Kingdom.
You can also test different values here to see if it would be filtered out. You will see a TRUE message if it was successful. If it shows as FALSE, it is not a match.
You can also use these filters on a Whitelist level rather than blacklisting traffic.
For example, if you were targeting Brazilian traffic on Android and wanted to be really aggressive in filtering out all other traffic, you could create a whitelist filter for Brazil and Android.
We also have separate reporting for bot and redirected traffic (can be found under the Geo-Redirect/Bot Filter tab) so that this data does not contaminate your real traffic data.
You can filter by all filtered traffic, just bot traffic, or no bot traffic. You can also select by traffic source.
We ran a UK click on our campaign from above and you can see how it's now showing up in the Filter/Redirect Report. This keeps it separate from your actual campaign stats.
If you have any questions on set up or need assistance, please contact Support anytime and we would be happy to help you out.