Adding Facebook as a Traffic Source
Thrive currently has over 50+ pre-defined traffic sources that you can choose from, one of which is Facebook.
Go into the Traffic Source tab of your install and Add New Source
You can add in your Facebook pixel here if you want it to fire on the traffic source level. If you want to place this on a campaign specific level or global level, visit our support article here for more information. You will want to choose Raw Code as the pixel type.
Once you select Facebook as your source, Thrive will populate some parameters and names in the fields below. These parameters will pre-populate in your campaign URL. All you have to do is add in the tokens from Facebook for these items in the Placeholder column.
Some of Facebook's tokens (to place in the Placeholder column) are:
Enjoy a Worry-Free Facebook Experience with our Landing Page Pixel
Facebook does not like tracking links.
When your tracking link is the destination URL for your FB Ads, you have a greater chance of losing that campaign or being denied that campaign.
Why is this? Tracking links are not final destinations, so the destination you give to FB does not match the destination of FB’s user when they click on your ad. As a whole, FB is quite focused on ensuring that campaigns built like this are removed from the user experience.
How does ThriveTracker combat this? Your install is powered by a custom domain, owned by you. No one else has access or influence on the performance of your domain and its authority, which means if you keep it in good standing, your links are far less likely to be flagged/denied.
How does ThriveTracker beat this? Use the Landing Page Pixel and enjoy a worry-free FB experience.
For more information on setting up the Landing Page Pixel, please visit our support article here.
If you have any questions on set up or need assistance, please contact Support anytime and we would be happy to help you out.