Thrive and Cake

To set up a tracking integration between ThriveTracker and any affiliate network that utilizes Cake as their tracking platform, please follow the below simple steps.

1. Grab your offer URL from your Cake account. This can be found inside of the offer under the Creatives tab.

2. Append your Cake Offer URL with {subid} in order to pass Thrive's subID to your affiliate network. 

Example: https://domain.com/?a=1&c=1234&s1=&s2={subid}

We recommend passing this in Cake's &s2= parameter. Do not place this in s1, as Cake reserves that parameter for non-unique IDs.

3. In Thrive, go to the Offers tab and Add New Offer.

4.  Fill in the offer details including the offer name, offer group, affiliate network, Value per Conversion, offer cap, and your Cake offer URL.

Save.

5. Grab your Thrive postback and/or iframe from the Tracking --> Pixels & Postback tab of your Thrive login.

6. Append the postback and/or iframe with Cake's tracking tokens.

Example Postback:
https://yourthrivedomain.com/conv?tid=&offerid=&amount=#price#&subid=#s2#

The subid= parameter is required for postback tracking. This will pass the clickID from Cake into Thrive, using Cake's #s2# token.

The #price# token will allow Cake to pass Thrive the dynamic payout/revenue on each conversion.

If you wish to capture a transaction ID, you can use the tid= parameter and add Cake's #tid# token to it.

Example Iframe:
<iframe src="https://yourthrivedomain.com/path/frame.php?tid=&offerid=&amount=#price#&subid=" loading="eager" style="display:none;"></iframe>

Placing an iframe pixel does not require for you to pass a subid value through the pixel since it is cookie based.

7. In Cake, go to the Offer and then the Testing & Tracking tab. Paste in your appended postback and/or iframe.

Save.

Make sure to add your offer to your campaign rotation and you are now ready to track conversions to your Cake offer.