General Campaign Information:

First, go ahead and go into the Campaigns tab in your install and select "Create New Campaign".

The first tab of the campaign will prompt you to fill in some of our required fields:

The campaign ID defaults as the Campaign Name, but feel free to name it however you like. You will still be able to access the Campaign ID afterwards. 

You can select one of our 80+ pre-defined traffic sources or create your own. If creating your own, go ahead and visit our Traffic Source support article to guide you through setting that up.

Entering in the campaign type (i.e. Mobile, Pop, 300x250 banner) will help you track down campaigns of a similar type later. This is helpful in cases where you want to see how all of your mobile campaigns are performing.

Cost Model can be set to either CPC or CPA. Using CPC will assign the cost to the click at the time that the click is created. Choosing CPA as your cost model will assign the cost at the time when the click actually converts.

Tags can be used to help further organize campaigns and is helpful for pulling reports. You can use multiple tags on any campaign.

Custom Tokens  are optional. You can set these so that they pass any hard-coded variables to the Landing Page or Offer Pages.

Campaign Level 3rd Party Postback Pixel (Optional)

The Post-Back Pixels section inside of the campaign is completely optional. You only need to place a pixel there if you want to post conversions back to your traffic source on a per campaign level basis. 

If you choose to place a postback here, please make sure to use the {externalid} token to pass in the unique clickID value.

Setting Your Campaign Rotations

The next step in creating a new campaign is to set up your campaign rotations. Rotations are what determine which offer(s) and landing page(s) are used in your campaign. If you have other campaigns already set up, you can choose to use the same existing rotations on your new campaign, or you can start fresh and set up a new rotation.

Rotations are stand-alone entities that are added to the campaigns. This way, you can easily update and use rotations for multiple campaigns.

Each offer requires at least 1 offer to be set up so that the campaign has a place to redirect to. After that, adding any additional offers or landing pages is optional. 

You can direct link your campaign to an offer or you can go from your campaign link to a landing page and then to an offer.

Rotation Weights

Thrive gives you the ability to set rotation weights to determine how often an offer or landing page will rotate in. For the above example, you can see we've set Offer "Test" to rotate in 50% of the time and Landing Page "123" to rotate in the other 50%.

Redirection Rules

Redirection rules allow you to redirect users to a different offer or landing page depending on criteria met. We have multiple categories that you can redirect, some of which are by browser, country, time of day, URL parameters. This lets you redirect traffic that you still want to capture, but under another offer or landing page.

Go ahead and Enable this area and then go to "Create Rule" on the Rotation page.

Grabbing your Campaign URL

Now that you have your campaign created, let's discuss where you can find your URL to run on your traffic source.

We have 2 options available for you to use to send traffic through your campaign to your Landing Page (or directly to the offer).

1. Campaign URL. This is the link you will use as your destination URL on the traffic source. All traffic sent through this link will be reflected in Thrive reporting. 

2. The LP (Landing Page) Pixel. Thrive has the option for you to use a Landing Page pixel rather than a Campaign Link. By placing this pixel before closing the </body> tag of your landing page, you can track visits to your landing page without a campaign link redirect (read: no more Facebook and Google Adwords flags). For more information on this, please visit our Landing Page support article.

If you have any questions on set up or need assistance, please contact Support anytime and we would be happy to help you out.