ThriveTracker has a few different options for you to use in order to track conversions on your offers. These include:
- Postback URL
- Iframe Pixel
- Image Pixel
These can all be found under the Tracking > Pixels & PostBack tab of your Thrive login.
The one you will use normally depends on your affiliate network's own set up and what they can support. Some can only support html based pixels like iframe or image, while others can only support postback. Others can handle all types.
Let's walk through the different types below.
Postback URLs are server based, rather than cookie based. Postbacks rely on the subid (also referred to as clickID) to fire. This subid can be passed through the &subid= parameter of the Thrive postback URL using the token provided by your network.
Some common examples on appending the subid using our Demo postback:
**Note: If your network places the Thrive postback for your offer(s), please be advised that only 3rd party postbacks for your traffic sources will fire. Any traffic source html based pixels (iframe, image, java, or other raw code) will NOT fire. This is because of how postback urls function. They can only fire off other postbacks. If you need to have a pixel fire for your traffic source, please reach out to your network and see if they can either add in your Thrive iframe alongside the Thrive postback or replace the postback with the Thrive iframe.
Placing an iframe pixel does not require for you to pass a subid value through the pixel since it is cookie based.
Placing Thrive's iframe pixel (or iframe and postback together) with your network will allow you to place any traffic source/3rd party pixel or postback that you need.
An image pixel is a cookie based pixel, similar to iframe. You are not required to pass a subid value through the image pixel.
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