What is Thrive's Landing Page (LP) Pixel?
Thrive has the option for you to use a Landing Page pixel rather than a Campaign Link. By placing this pixel after the <body> tag of your landing page, you can track visits to your landing page without a campaign link redirect.
This remarkable little feature happens to offer a 0 millisecond redirect speed (can’t get any faster!) and allows you to move your visitors more quickly, no matter what sort of connection they may have. This is a HUGE plus for you and something you’ll want to take advantage of whenever Possible!
To track clicks to this campaign without using the campaign URL as an additional redirect, just copy and paste this pixel code right before the closing </body> tag in your landing page code. Make sure that the landing page you’re putting the pixel on is in that campaign’s rotations.
Now, you can just add the landing page URL directly to your traffic source to send traffic to, and those clicks will all be tracked in Thrive like any other campaign!
Using code, it will still dynamically pass in any traffic source parameters into the appropriate variable in the landing page pixel automatically. Be sure to read the instructions in the modal that comes up after you click the button.
The pixel will automatically recognize which landing page in your campaign rotation to post clicks to, and the Thrive landing page code will work as normal to redirect visitors to the appropriate offer(s) in your rotation.
When should you use this pixel?
Facebook and Google Adwords
This landing page pixel is extremely beneficial for Facebook and Google Adwords as you don’t have to worry about your redirects being flagged.
If you’ve ever bought media via Facebook or AdWords, you know their approval process is incredibly stringent. They want to see the same domain used as your landing page. When you use a tracking software, most of the time the domain is different than the landing page you send Facebook traffic to, causing your campaign to be disapproved, or worse, your whole account to be banned.
Now, you can use your landing page URL directly in Facebook campaigns as the destination URL! No 3rd party domains to be redirected through.
This should help a lot of Facebook & AdWords accounts to stay alive a lot longer and still have Thrive track everything.
This pixel should be used particularly for mobile campaigns since mobile connection speeds are still generally slower.
Using a pixel without a tracking redirect, can boost performance of your mobile campaigns significantly.
Even though the Thrive redirect is already super fast, eliminating the redirect altogether can still shave off 50ms – 200ms or more on the redirect depending on location.
Track Organic Traffic in Addition to Regular Visits
You may have a landing page split testing as a part of a normal campaign. But, perhaps you want to track organic visits to your landing page separately in another campaign (e.g. visits from Google search, if visitor bookmarked your page, or any other visits not coming from your Thrive campaign URL).
You can use the landing page normally, and create a separate campaign in Thrive to track organic visits to all your landing pages. Just put the LP pixel from that campaign on every landing page.
A landing page with this pixel on it can still be used normally through the campaign URL redirect. Thrive is smart so it will not double count each visit. If a visitor comes through the campaign link, then the LP Pixel is ignored.
Landing Page Pixel Limitations
Because the traffic isn’t coming through Thrive, you will also not be able to use redirection rules, and your visitors’ cookies are required to be enabled.
If you have any questions on set up or need assistance, please contact Support anytime and we would be happy to help you out.