It's not uncommon to have multiple landing pages in your campaign flow. Let's take a look at how to set this up.
We have 2 different options here:
1. Multiple Landing Pages with a Single Offer
2. Multiple Landing Pages with Multiple Offers
Multiple Landing Pages Followed By 1 Offer
Let's say you have 2 landing pages (we'll call them LP1 and LP2) and they will be followed by 1 offer.
Flow:
Traffic Source --> Campaign URL or LP Pixel --> LP1 --> LP2 --> Offer
Step 1: Set up your LP1 as a normal landing page in Thrive.
Step 2: Set up your LP2 as an offer in Thrive.
Step 3: Set up your offer in Thrive.
Step 4: Create your campaign and when you set up your rotations, make sure to set the rotation weight of LP2 to 0%. This will allow Thrive to treat it as a lander even though we set it up as an offer.
Step 5: On LP1, in any areas where you have a click out URL that leads to LP2, please place your Landing Page Code (the out.php link), but add on ?g=1xxx to the end of that URL where 1xxx is the offer ID of LP2. This will redirect traffic from your first landing page over to the 2nd landing page by assigning it that ID.
Step6: On LP2, in any areas where you have a click out URL that takes the visitor to your offer, place the Landing Page Code (the out.php link), but add on ?g=1xxx to the end of that URL where 1xxx is the offer ID of the actual offer itself.
Don't forget to add your landing page pixel to LP1 if you will not be using the campaign URL with your traffic source.
Multiple Landing Pages With Multiple Offers
Let's say you have 2 landing pages (we'll call them LP1 and LP2) and then you want to rotate in multiple offers.
Flow:
Traffic Source --> Campaign URL or LP Pixel --> LP1 --> LP2 --> Offer1
Traffic Source --> Campaign URL or LP Pixel --> LP1 --> LP2 --> Offer2
Traffic Source --> Campaign URL or LP Pixel --> LP1 --> LP2 --> Offer3
In order to set this up, we are going to utilize Thrive's Branches. More information on branches can be found here:
https://support.thrivetracker.com/hc/en-us/articles/360001357188-Create-Multiple-Branches-of-Split-Tests-in-a-Single-Funnel
Step 1: Set up your LP1 as a normal landing page in Thrive.
Step 2: Set up your LP2 as an offer in Thrive.
Step 3: Set up your offer in Thrive.
Step 4: Create your campaign and when you set up your rotations, you will have LP1 as your landing page and LP2 as your offer in the rotation. Don't worry about setting weights on this page since it will only list LP2 as the offer here. You can set the rotation weight for the actual offers on the next step.
Step 5: Inside of the rotation, go to "Add Branches". This is where you will add in any offers that you want to rotate in. You can set the rotation weight for each here.
Step 6: On LP1, in any areas where you have a click out URL that leads to LP2, please place your Landing Page Code (the out.php link), but add on ?g=1xxx to the end of that URL where 1xxx is the offer ID of LP2. This will redirect traffic from your first landing page over to the 2nd landing page by assigning it that ID.
Step 7: On LP2, you will want to place the Branch LP Code. You can get this from inside of the Branches tab.
Make sure to replace the placeholder in the code with your actual Branch ID so that Thrive knows where to redirect to.
Don't forget to add your landing page pixel to LP1 if you will not be using the campaign URL with your traffic source.
If you have any questions or need assistance, please contact Support anytime and we would be happy to help you out.
Comments
0 comments
Please sign in to leave a comment.