Do you want to track clicks to your landing page without a redirect, but are worried about running into issues due to cookies? With more browsers starting to block cookies, it's important to find a way to still be able to track without them.
That's why we have introduced our newly improved landing page pixel with the option for Cookieless tracking.
The pixel will automatically recognize which landing page in your campaign rotation to post clicks to, and the Thrive landing page code will work as normal to redirect visitors to the appropriate offer(s) in your rotation.
You can find this inside of your Campaign:
There are instructions at the top of the code with how to enable or disable cookieless tracking. You would edit the code according to these instructions by changing the below to either true (on) or false (off):
A few notes on how to place this Cookieless Landing Page Pixel:
You need to place this at the very bottom of your page code, just before the closing </body> tag.
Make sure that any click through links on your lander that lead to your offer (Thrive's landing page code aka out.php links) are placed ABOVE this script. If they are placed after this LP pixel, this will not function properly.
When should you use this pixel?
Facebook and Google Ads
This landing page pixel is extremely beneficial for Facebook and Google Ads as you don’t have to worry about your redirects being flagged.
If you’ve ever bought media via Facebook or Ads, you know their approval process is incredibly stringent. They want to see the same domain used as your landing page. When you use a tracking software, most of the time the domain is different than the landing page you send Facebook traffic to, causing your campaign to be disapproved, or worse, your whole account to be banned.
Now, you can use your landing page URL directly in Facebook campaigns as the destination URL! No 3rd party domains to be redirected through.
This should help a lot of Facebook & Ads accounts to stay alive a lot longer and still have Thrive track everything.
This pixel should be used particularly for mobile campaigns since mobile connection speeds are still generally slower.
Using a pixel without a tracking redirect, can boost performance of your mobile campaigns significantly.
Even though the Thrive redirect is already super fast, eliminating the redirect altogether can still shave off 50ms – 200ms or more on the redirect depending on location.
Track Organic Traffic in Addition to Regular Visits
You may have a landing page split testing as a part of a normal campaign. But, perhaps you want to track organic visits to your landing page separately in another campaign (e.g. visits from Google search, if visitor bookmarked your page, or any other visits not coming from your Thrive campaign URL).
You can use the landing page normally, and create a separate campaign in Thrive to track organic visits to all your landing pages. Just put the LP pixel from that campaign on every landing page.
A landing page with this pixel on it can still be used normally through the campaign URL redirect. Thrive is smart so it will not double count each visit. If a visitor comes through the campaign link, then the LP Pixel is ignored.
If you have any questions at all, please submit a support ticket for assistance.