Let's take a minute to distinguish all of the different URLs available to you for tracking.
Campaign URL - The campaign URL is the link that is generated in each campaign and is specific to that campaign. This is the URL that you provide your traffic source with for the initial redirection from your ad that the visitor clicks on to Thrive. This is what allows you to log a click in Thrive reports.
Who Provides This URL? Thrive
Where is this found? Inside of the specific campaign under the General Information & Stats tab.
Where does it get placed? With the traffic source
Landing Page Pixel - Similar to the campaign URL, this is what logs the initial click to Thrive. The landing page pixel however is used in cases where you want to track traffic direct to your landing page, without having a redirect URL first. This is helpful when tracking in platforms like Facebook who flags campaign URLs, or in cases where visitors may reach your landing page direct without accessing a campaign URL in an ad first.
Who Provides This? Thrive
Where is this found? Inside of the specific campaign under the General Information & Stats tab.
Where does this get placed? On your landing page, immediately before the closing </body> tag of the source code.
Parallel Tracking URL - The parallel tracking URL can be used if tracking with Google Ads Parallel Tracking. More information on Thrive + Parallel Tracking can be found here.
Who Provides This URL? Thrive
Where is this found? Inside of the specific campaign under the General Information & Stats tab.
Where does it get placed? With the traffic source (Google Ads)
Landing Page URL - The landing page URL is the link to your own landing page.
Who Provides This URL? You, this is a page hosted on your side.
Where is this found? This would be provided by you, the user.
Where does it get placed? In the landing page card in Thrive.
Landing Page Code (Click Through Code) - The landing page code is your click through code that needs to be placed on your landing page in any area that links out to the actual offer. This is what brings the visitor from lander to offer and logs a LP click in Thrive.
Who Provides This URL? Thrive
Where is this found? Under the landing page tab of the left hand menu --> Get LP Code
Where does it get placed? On your landing page in any click through action areas that lead the visitor to the actual offer.
Offer URL - This is the URL to the actual offer page, provided to you by your advertiser or affiliate network.
Who Provides This URL? Your affiliate network or advertiser
Where is this found? With your affiliate network or advertiser.
Where does it get placed? Inside Thrive, on the offer card.
Postback URL - The postback URL is used for tracking conversions. This is a server based method of tracking, and therefore is not cookie reliant.
Who Provides This URL? Thrive
Where is this found? Under the Tracking tab of your Thrive login.
Where does it get placed? With your advertiser or affiliate network to place at the desired action point (point of conversion) on the offer flow.
IFrame Pixel - The iframe pixel is also used for tracking conversions. This is a html based pixel and is cookie reliant.
Who Provides This URL? Thrive
Where is this found? Under the Tracking tab of your Thrive login.
Where does it get placed? With your advertiser or affiliate network to place at the desired action point (point of conversion) on the offer flow.
Image Pixel - The image pixel is also used for tracking conversions. This is a html based pixel and is cookie reliant.
Who Provides This URL? Thrive
Where is this found? Under the Tracking tab of your Thrive login.
Where does it get placed? With your advertiser or affiliate network to place at the desired action point (point of conversion) on the offer flow.
All of the above postback and pixels options can be found here:
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